About
Mike Brisebois — The Whisky Explorer
Canada’s Whisky Ambassador, helping brands connect with whisky lovers through story-driven experiences.
I work with whisky brands, producers, and festivals to bring the spirit behind the bottle to life. Through immersive tastings, ambassador programs, and authentic storytelling, I help brands build meaningful connections with the people who drink their whisky.
This work lives at the intersection of education, experience, and community — where great whisky stories are not just told, but remembered.
From Curiosity to Calling
What started as a personal exploration evolved into a deep respect for the people, places, and processes that shape every bottle. From distillery visits and global tastings to festivals and intimate events across Canada, I’ve spent years learning what truly makes a whisky brand resonate.
Over the past six years, I’ve worked throughout the Canadian whisky industry as a brand ambassador, consultant, educator, and judge for the Canadian Whisky Awards. Along the way, I’ve seen firsthand that the brands people remember aren’t just the ones with great liquid — they’re the ones that know how to tell their story well.
My journey into whisky began with curiosity — and quickly turned into a calling.
to help whisky brands create experiences that feel human, authentic, and unforgettable.
Today, my focus is simple:
Canada’s Whisky Ambassador & The Whisky Explorer
How I Work With Whisky Brands
I represent whisky brands with credibility, depth, and enthusiasm — delivering tastings, masterclasses, and ambassador programs that build trust with consumers, trade, and industry partners alike.
Brand Ambassador & Education
From private tastings and corporate events to large-scale festivals, I design and host immersive whisky experiences that educate, engage, and elevate brand perception.
Experiential Tastings & Events
I support established and emerging whisky brands with positioning, messaging, and engagement strategies that resonate in the Canadian market — always rooted in authenticity and respect for the craft.
Consulting & Storytelling
I don’t just pour whisky.
I help people understand why it matters.
Trusted Across the Canadian Whisky Community
My work has connected whisky brands with audiences across Canada — from passionate enthusiasts to first-time drinkers — through experiences that feel genuine and memorable.
As a judge for the Canadian Whisky Awards and founder of The Whisky Explorer Society, I bring both industry insight and community perspective to every partnership.
As Seen In:
Let’s Bring Your Brand’s Story to Life
Whether you’re launching a new expression, deepening consumer engagement, or looking for an experienced ambassador in the Canadian market, I’d love to explore how we can work together.
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